Blue Calypso, founded in 2009 is “a digital word-of-mouth technology and marketing company whose mission is to help brands leverage customer relationships to increase brand loyalty and drive revenue.” They are part of the portfolio managed by OmniView Capital with AJ Discala.
One of their products, the SocialEcho, is a patented social marketing technology. It helps companies to use their already existing advocates like their customers, social media fans and others as their brand ambassadors. As they explain on their website, “By coupling the power of social media and friend-to-friend recommendations, SocialEcho empowers brands to engage their social advocates to help virally spread brand messages, creating a shorter path to purchase.”
