Blue Calypso has just announced that they have received a “Notice of Issuance” for a U.S. patent. It is for Patent number 8,438,055 titled “System and Method for Providing Endorsed Advertisements and Testimonials between Communication Devices” from the U.S. Patent & Trademark Office (USPTO).
Blue Calypso is part of the portfolio of companies guided by OmniView Capital and AJ Discala. This is Blue Calypso’s third patent and it would allow the addition of personalized rich media such as pictures and video to brand endorsements and syndicate brand content.
As Andrew Levi, Blue Calypso’s Founder, Chief Technology Officer and inventor of the patented platform said, “As today’s mobile devices enable consumers to easily capture and share their life experiences, empowering brand advocates with rich media-enhanced endorsements brings a significantly higher degree of credibility.”
Bill Ogle, CEO of Blue Calypso said, “We are continuously developing new ideas and initiatives, which we hope will lead to future products and services, focused on social advertising and mobile content syndication and analytics. Subsequent patents serve to strengthen our patent portfolio, help guard against infringement and protect our core business as we innovate.”
